Your outsourced sales team for innovative irrigation.
Germany · Austria · Switzerland · Luxembourg
Learn moreAbout us
Your sales partner with direct market access.
Looking to expand your market presence in Germany, Austria, Switzerland and Luxembourg, win new customers and strengthen existing business relationships? Then Irri Concept GmbH, your expert sales partner for modern irrigation solutions in agriculture, gardening and landscaping, is exactly right for you.
As your outsourced sales team, we help manufacturers position their products successfully, open up new distribution channels and achieve sustainable growth. We see ourselves not as a conventional sales agency, but as a strategic sales partner that supports your goals over the long term, develops them together with you and consistently turns them into lasting market success.
Your advantage: direct market access
Through our daily contact with specialist retailers, wholesalers, installers, planners and engineering firms, we know the market first-hand – and bring your products exactly where they are needed.
Our focus: your growth
- Developing and strengthening existing customer relationships
- Winning new distribution partners and dealers
- Involving planners and engineers early in project planning
- Positioning your products in tenders and projects
- Identifying and developing new market opportunities
Competencies
Sales with direct market access.
Specialist retailers, wholesalers, installers, planners, engineering firms or end customers – our daily contact with all of these partners keeps us close to the market. That is how we spot trends early, understand current requirements and know which solutions are in demand. The result: measurable sales success.
- 01
Manufacturer-independent consulting
- 02
Custom OEM and private-label solutions
- 03
Everything from a single source
- 04
Fast and flexible delivery times
- 05
Technical expertise and personal advice
- 06
Tailored solutions for agriculture, viticulture and landscaping
For manufacturers
Successfully building your market presence in the DACH region and Luxembourg.
- Market entry and market analysis
- Building distribution partnerships
- Developing dealer networks
- Product launch and technical support
- Marketing and brand positioning
For distributors
Support with sales, consulting and project execution.
- Product training
- Technical consulting
- Project support
- Direct manufacturer contact
- Marketing support
For planners & end users
Selecting and implementing the right irrigation solutions.
- Product selection and system consulting
- Technical consulting
- Project support
- Connecting you with suitable manufacturers
- Implementation support
Application areas
Irrigation that fits the application.
Every application places different demands on efficient, reliable irrigation. Together with our partners, we develop solutions tailored to the specific conditions, crops and requirements. We involve planners and engineers at an early project stage – for smooth implementation and precisely fitting solutions from the start.
Field irrigation
Efficient irrigation solutions for professional crop production — matched to crop, area, water availability and operational requirements.
Drip line
Precise water delivery directly at the root. We support the selection, design and implementation of suitable drip irrigation systems.
Viticulture
Reliable irrigation for permanent crops — from planning through to the design of suitable systems for vineyards and orchards.
Landscaping
Professional irrigation solutions for green spaces, parks and public areas.
Garden & landscape construction
System solutions for private and commercial outdoor spaces — well engineered and reliable in the long term.
Services
More than sales.
We support you across the entire sales process — from business development and key account management through to project support. The result is a sales organisation that not only generates business, but also strengthens your brand in the market.
- 01
Personal support for your existing customers
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Targeted new customer acquisition
- 03
Product training for dealers and installers
- 04
Support at trade fairs and customer events
- 05
Project support from planning to implementation
- 06
Support with tenders and specifications
- 07
Structured sales management using modern CRM systems
- 08
Continuous market and competitor analysis
Our partners
Three manufacturers. One solution.
We combine three strong brands into a comprehensive portfolio and use it to develop solutions precisely tailored to our customers' requirements.
Process
Sound, well-considered, proven.
Four steps, one goal: the lasting success of your products in the market — from the first analysis to long-term support.
- 01
Analysis
We review your product range, your target markets and the competition — and tell you frankly where we see potential and where we don't.
- 02
Strategy
From that we build a concrete sales plan: which dealers, which regions, which projects come first.
- 03
Implementation
We go into the market — dealer meetings, product launches, project support through to tender stage.
- 04
Support
After that we stay involved: dedicated contacts, regular market feedback, continuous development.
Background
Experience you can feel.
Based in the Gemüsegarten Pfalz (the Vegetable Garden of the Palatinate), we support manufacturers, distributors, and end users in Germany, Austria, Switzerland, and Luxembourg. We combine many years of experience in irrigation technology, planning, sales and market development.
Experience meets innovation
We combine more than 30 years of experience in irrigation and water technology with modern sales strategies, digital processes and fresh thinking. That means strong technical expertise, efficient decisions and a team that speaks your customers' language.
A network that opens doors
Over many years we have built a reliable network of specialist retailers, wholesalers, installers, landscapers, planners and decision-makers. While others are still making contacts, you benefit from immediate access to established market relationships.
You focus on your core business
While our field team develops new business opportunities and drives projects forward, our office team handles professional execution behind the scenes — from quotations and calculations through to project coordination.
- 30+
- Years of experience in irrigation and water technology
- 4
- Countries in our sales territory
- 400+
- Successfully completed projects
- 20+
- Dealers in D, A, CH and LUX
Jens Müller
Managing Director · Sales & Technology
Jens is responsible for sales and technology at IRRI Concept. His career in the irrigation industry began hands-on, building and installing irrigation systems. From there he moved into technical sales, eventually leading sales for southern Germany. This combination of technical understanding and long-standing sales experience shapes the way IRRI Concept works today: close to the customer, technically grounded, and consistent in execution.
Max Schreiber
Managing Director · Finance & Business Development
Max is responsible for commercial and strategic matters at IRRI Concept. After training as a bank clerk and completing a degree in business administration, he gained experience across entrepreneurial and digital projects. His focus lies on structured processes, sound decision-making and the continued development of the business model.
Contact
Let's talk about your growth.
More customers. More projects. More revenue.
We would be glad to discuss how we can strengthen your market presence and open up new growth opportunities. Send us an email or give us a call.
Write an email- Phone
- 0152 01341122
- Location
- Heßheim · DACH region & Luxembourg